Peaches x Nike Air Max Day

archive 🍑 peaches x nike air max day

 
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June 2018

The Nike Air Max event showcases all of Nike’s Air Max designs for the year. A few lucky brands are invited by Nike to collaborate on the Air Max event, and this year we were happy to accept an opportunity to work again with Nike.

Peaches collaborated with 99%is designer Bajowoo to deconstruct and modify a BMW E36 to present at the Nike Air Max event. The finished E36 played to the “On Air” concept with its air suspension capabilities.

 
 
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We appreciate any opportunity to bring car culture presence to other industries such as fashion, entertainment, or media. We place this responsibility upon ourselves as leaders in the street car culture community to create a bridge to welcome all those that are interested.

Air Max Day 2018 with AT.LAB and 99percentis

Modified BMW E36, built by AT.LAB, designed by Peaches.

E36 Artwork by @_subclass

Nike Air Max Day Event Activation

 
 
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PEACHES GROUPCollaboration, Esquire