Peaches x BMW
archive 🍑 peaches x bmw
January 2018
The Peaches x BMW project is a film showcasing, provided to BMW Korea, on the F82 M4 LCI. The concept, “Street Savage M4” presents a top-grade production commercial with a twist of Peaches.
Fuck the brakes, and we make no exceptions.
This film displays the beauty of the F82 M4, but also demonstrating the drivability and performance that defines BMW’s heritage.
We love style, but that doesn’t mean you need to sacrifice performance.
The music choice is notably different from the many other video projects we’ve done with a heavier, electric feel.
The clean elegance of this classical track juxtaposed with the engine’s revving and tire screeches parallels the elegance, yet performance power of the M4.
Directed by @dawittgold
